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Fresh Start

Fresh Start

For the coat that's gotten away from you. Emergency Dematter Cream first, 4-in-1 Shampoo & Conditioner second. The starter routine, in order.

$38.68
10% off $42.98 $38.68
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Perfect For

We hear it from new customers more than anything else:

"My dog's mat-ridden and I haven't bathed him in too long. Where do I even start?"

Fresh Start. Two products. In order.

Emergency Dematter Cream first. Work it into the worst spots, wait, ease the tangles out before water touches them. (Wet mats tighten. That's the trap most people fall into.)

4-in-1 Rosemary Mint Shampoo & Conditioner second. Once the coat is moving freely, this washes, conditions, moisturizes, and detangles in a single pass. Vegan. Gentle on the skin underneath all that work.

That's it. The starter routine. Most dogs get a full coat reset in one afternoon.

If you're standing in the bathroom wondering if you're in over your head, you're not. Your dog isn't either.

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Complete the Routine — Save More

Better together. Built for the same dog.

Emergency Dematter Cream bottle, dog mat remover and dematting cream for doodles and poodles

Emergency Dematter Cream

Emergency Dematter Cream

Loosens mats, compacted knots, and tight tangles so brushing feels calmer and more manageable. Pair it with the Rake Brush, work slowly, and give yourself a better shot at saving the coat before the next groom turns into a shave appointment. Made for doodles, poodles, and other curly coats when regular brushing is no longer enough.
$22.99
$22.99
Rake Brush dematting tool for dog mats and tangles in doodles and thick coats

Rake Brush

Rake Brush

This is not your quick once over brush. The Rake Brush is your heavy hitter for stubborn tangles and dense mats that need a little more strategy. It is designed to power through the tough stuff while still giving you a gentler, more controlled feel in the hand. For doodles, poodles, and other thick coated dogs, this is the brush that helps you tackle the problems hiding under the fluff. Make sure to pair it with Emergency Dematter Cream.
$14.99
$14.99
Easy Brush Days

Easy Brush Days

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Easy Brush Days

Easy Brush Days pairs Detangling Treatment with the Pin Brush to make regular brushing feel calmer from the start. The treatment helps smooth the coat, soften little knots, and stay ahead of friction zone tangles, while the Pin Brush glides with flexible pins and a cushioned head that feels gentler on sensitive dogs.

Made for doodles, poodles, and other long or curly coats, this is the duo to reach for when you want softer brush throughs, less tugging, and fewer surprise mats between groomer visits.
$50.12
15% off $58.97 $50.12
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Skip The Groomer Emergency Dematter

Save the Shave™ Emergency Dematter + Rake Brush

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Save the Shave™ Emergency Dematter + Rake Brush

Save the Shave is for the moments when regular brushing is no longer enough. This bundle pairs Emergency Dematter Cream with the Rake Brush to help you soften tight mats, work through packed tangles, and step in before the next groom turns into a shave-down.

It’s the duo we reach for when the coat needs more than a normal brush-through but still feels worth saving. Use the cream first, then work slowly with the Rake Brush in short outside-in strokes for a calmer, more controlled brush-through. Keep it on hand for the high-stress coat moments and give yourself a better shot at keeping that fluff intact.
$34.18
10% off $38.00 $34.18
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Our Ingredients

Chamomile Flower Oil

A gentle relaxant that soothes the skin and senses. Chamomile helps calm irritation and softens the coat, making grooming a peaceful, comforting experience for your dog.

Peppermint Leaf Oil

Provides a cool, refreshing cleanse that soothes itching and irritation. Its natural antibacterial properties help maintain a clean, healthy coat with an energizing scent.

Rosemary Leaf Oil

A natural deodorizer and antioxidant that invigorates the skin while stimulating healthy coat growth. Its clean, herbal scent leaves dogs smelling fresh and renewed.

Jojoba Oil

A deeply moisturizing oil that mimics your dog’s natural skin oils, hydrating without greasiness. It softens rough coats, restores shine, and protects against dryness.

Nettle Leaf Extract

Packed with minerals and vitamins A and C, nettle strengthens the hair, helps control dandruff, and reduces excess oil leaving your dog’s hair fresh, clean, and full of life.

Burdock Root Extract

A natural purifier that removes buildup and toxins from the skin’s surface. It promotes a balanced, flake-free coat and supports stronger, healthier hair from the root up.

Hibiscus Flower Extract

Rich in natural amino acids and antioxidants, hibiscus supports healthy hair growth while enhancing softness and shine. It helps detangle and restore vitality to dull or damaged hair.

Yellow flower with green stem on a white background
Calendula Flower Extract

A gentle, plant-based soother that calms itchy, irritated skin and helps repair minor skin irritations. Ideal for dogs with sensitive skin, it leaves the coat soft, comforted, and nourished after every wash.

Comfort. Care. Convenient

Frequently Asked Questions (FAQ)

1. What should I add if mats become a problem?

Keep the Save the Shave Bundle on hand. Emergency Dematter Cream paired with the Rake Brush is the strongest at home option for tight mats that have gone beyond what Detangling Treatment can handle.