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Emergency Dematter Cream

Emergency Dematter Cream

Loosens mats, compacted knots, and tight tangles so brushing feels calmer and more manageable. Pair it with the Rake Brush, work slowly, and give yourself a better shot at saving the coat before the next groom turns into a shave appointment. Made for doodles, poodles, and other curly coats when regular brushing is no longer enough.

$22.99
$22.99
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Perfect For

Goldendoodles, Labradoodles, Bernedoodles, Cavapoos, Poodles, and any dog with a coat that mats — especially behind the ears, under the collar, under the legs, and anywhere friction likes to show off.

Key Benefits

  • Softens tight mats and tangles so brushing feels calmer, easier, and less stressful for you and your dog.
  • Helps you catch trouble spots early before they turn into a last minute shave down.
  • Pairs with the Rake Brush for short, outside-in strokes that help you work through mats with more control and less pulling.
  • A go-to step for at home coat care between grooming visits, especially for doodles, poodles, and other curly coats prone to matting.

How to use

Apply generously until the mat is fully damp. Massage it in and let it sit for 2 minutes. Hold the hair at the base to reduce pulling, then use short strokes starting at the tips of the hair, slowly working your way down to the skin. The mat will release a little at a time with each stroke. Be patient…the goal is less force for a easier brush through.

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Our Ingredients

Calendula Flower Extract

A gentle, plant-based soother that calms itchy, irritated skin and helps repair minor skin irritations. Ideal for dogs with sensitive skin, it leaves the coat soft, comforted, and nourished after every wash.

Hibiscus Flower Extract

Rich in natural amino acids and antioxidants, hibiscus supports healthy hair growth while enhancing softness and shine. It helps detangle and restore vitality to dull or damaged hair.

Burdock Root Extract

A natural purifier that removes buildup and toxins from the skin’s surface. It promotes a balanced, flake-free coat and supports stronger, healthier hair from the root up.

Nettle Leaf Extract

Packed with minerals and vitamins A and C, nettle strengthens the hair, helps control dandruff, and reduces excess oil leaving your dog’s hair fresh, clean, and full of life.

Comfort. Care. Convenient

Ethical grooming that’s gentle on your pup and kind to all.

Chemical free formulas that make grooming stress free

Pure, toxin free care for happier, healthier hair.

Suggested Products

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    4-IN-1 Rosemary Mint Shampoo & Conditioner

    4-IN-1 Rosemary Mint Shampoo & Conditioner

    If your dog’s coat picks up adventure the way kids pick up snacks, this is your reset button. Our 4-IN-1 Rosemary Mint Shampoo & Conditioner gives you the deep clean you want and the softness your dog’s coat.

    It helps wash away dirt, condition the coat, and set you up for an easier brush through after bath time. The Rosemary Mint blend smells clean and herbal—not heavy, not perfumey, not trying too hard. Just a fresh, couch approved coat and a dog you’ll probably want to hug before they’re even fully dry.
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  • Emergency Dematter Cream

    Emergency Dematter Cream

    Emergency Dematter Cream

    Loosens mats, compacted knots, and tight tangles so brushing feels calmer and more manageable. Pair it with the Rake Brush, work slowly, and give yourself a better shot at saving the coat before the next groom turns into a shave appointment. Made for doodles, poodles, and other curly coats when regular brushing is no longer enough.
    $22.99
    $22.99
  • Pin Brush

    Pin Brush

    Pin Brush

    Some dogs hear ‘brush time’ and immediately disappear. The Pin Brush was made to change the mood. With flexible pins and a cushioned head that follows your dog’s shape, it helps you smooth and detangle with less tugging and pulling.

    It’s the brush we’d hand to anyone who wants a gentler daily tool, especially for doodles and other coats that need regular maintenance.
    $19.99
    $19.99
  • Detangling Treatment

    Detangling Treatment

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    Detangling Treatment

    Your everyday detangling treatment. Use it daily or anytime tangles start to form. Apply directly to tangles to condition and smooth the hair for easier brushing. For maintenance, work it through the coat and let it do the rest. It helps prevent future tangles, loosens small knots, and keeps the coat softer, fluffier, and easier to manage between groomer visits.

    It helps smooth the coat, loosen little knots before they tighten up, and make regular grooming feel a lot more doable. In other words: fewer surprise mats, fewer wrestling matches, and a better coat day all around.
    $18.99
    $18.99
    Sold out

Frequently Asked Questions (FAQ)

1. What does Emergency Dematter Cream help with?

Our Emergency Dematter Cream is for the moments when regular brushing is no longer enough. It softens tight mats, compacted knots, and stubborn tangles so you can work through them more calmly and with less force.

2. How do I use Emergency Dematter Cream?

Apply it generously until the mat is fully damp, massage it in, and let it sit for about 2 minutes. Hold the hair at the base to reduce pulling, then use short, controlled strokes starting at the ends and slowly working inward. Pair it with our Rake Brush for the best shot at saving the coat.

3. Does it replace brushing?

No. Our Emergency Dematter Cream is meant to make brushing through a mat easier, not replace the brushing step. Once the cream has softened the area, use the right brush and go slowly.

4. What coat types is it best for?

Doodles, poodles, and other curly or mat-prone coats are where this product really shines, especially behind the ears, under the collar, under the legs, and in other friction spots where mats like to build fast.

5. Can I use it as part of regular maintenance?

Yes, but think of it as your backup for problem spots, not your daily first step. Once you work through the mat, switch back to our Pin Brush and Detangling Treatment for regular maintenance so you can help stop the next big mat before it starts.

6. Are your ingredients healthy and thoughtfully chosen?

Yes. We build our liquids around herbal ingredients like calendula flower extract, hibiscus flower extract, burdock root extract, and nettle leaf extract instead of generic bargain-shelf formulas built around the cheapest possible ingredients. Our formulas are vegan, cruelty free, and made to feel gentle on the coat and skin.