Omega Soft Coat - Salmon Oil Chews for Dogs

NEWCOAT CARE, FROM THE INSIDE

Omega Soft Coat

5.0 stars from 4 reviews

90 soft chews · salmon flavor

The inside half of coat care. Wild Alaskan salmon oil, biotin, zinc, and vitamin E in one daily chew. Helps reduce shedding and supports a softer, easier-to-brush coat. No pump, no fishy bottle over dinner.

One-time purchase $32.99

SAVE 30% Subscribe & Save A daily chew works when the jar never runs dry. A subscription keeps a missed reorder from breaking the streak.30% off your first order, then 10% on every refillPause, skip, or cancel in one tap$23.09

Made in the USASalmon flavor90 soft chewsNo hidden blends

30-day guarantee, even on an open jar.If it is not working for your dog, we will make it right. Every jar, every order.

Complete the routineBUNDLE & SAVE UP TO 20% Coat, body and mind. One chew for each.

Allergy & Itch ReliefFewer scratches, calmer skin $32.99

Calming ComfortBrush, bath, and car-ride jitters $32.99

What's inside

Helps reduce shedding
Softer coat, easier brushing
Omegas nourish the skin barrier
CONTAINS PEANUTS: Do not give to dogs with a peanut allergy. See the label for the full ingredient list.

Wild Alaskan salmon oil, biotin, zinc, vitamins A and E, turmeric, and sunflower lecithin, with every amount on the label. No hidden blends. The full panel, per 4 g chew, is in the guaranteed analysis on the jar.

How to feed

Give daily, by weight: 1 chew up to 20 lbs, 2 chews from 21 to 60 lbs, 3 chews over 60 lbs. Most dogs take it straight from your hand. Consult your vet if your dog is pregnant, nursing, or on medication.

When to expect a change

Coat grows on its own schedule. Most owners notice a softer coat in 4 to 6 weeks of daily use. Results vary by dog.

“Diets rich in omega-3 fatty acids, protein, vitamins, and minerals help to care for your pet's skin and coat.”

— VCA Animal Hospitals · July 2026

SEE IT ON REAL DOGS

Chew time

Soft coat check

Couch check-in

This product is not intended to diagnose, treat, cure, or prevent any disease. Consult your veterinarian regarding any medical condition or medications.

WHY A GROOMING COMPANY MADE A CHEW

Care starts inside.

The coat is built at the follicle, from what your dog eats. Omega Soft Coat is the supply line: omegas and B vitamins that nourish the skin barrier, so the outside work gets easier.

Salmon oil usually means a pump bottle and a fishy kitchen. This is the same idea in a chew your dog thinks is a treat.

Every amount on the label, no hidden blends

One chew a day for most small dogs

Fed like a treat no pump, no fishy kitchen

WHAT TO EXPECT

Give it 4 to 6 weeks. Stay consistent.

One chew a day. That's the whole job.

WEEK 1

The handshake.

Your dog learns the salmon flavor counts as a treat. Give daily, same time as a meal.

WEEKS 2 TO 4

Working underneath.

Skin settles in first. Nutrients are building under the coat, where you can't see them yet.

WEEKS 4 TO 6THE PAYOFF

A softer coat, easier brushing.

This is when the coat starts feeling softer for most dogs, and brushing gets easier.

Consistency is the whole game. A coat is built one day at a time. The chew only works as a daily habit. Most owners notice a softer coat in 4 to 6 weeks. Results vary by dog.

The promise

Guaranteed for 30 days.
Even on an open jar.

Money back guaranteed. Most coats turn the corner in 4 to 6 weeks, but the risk stays on us from day one. If it is not working out for you and your dog, we will make it right.

Start your 30 days

30DAY GUARANTEEopen jar & all

WHAT'S IN EVERY CHEW

Seven ingredients. Four jobs. One daily chew.

No proprietary blends, nothing hidden behind the word "formula".

Wild Alaskan salmon oil 75 mg · Sunflower lecithinSkin barrier and shine.

Omega-3s from wild Alaskan salmon oil nourish the skin barrier under the coat.

BiotinHair growth.

Biotin, the B vitamin that supports healthy hair growth from the follicle up.

Zinc · Vitamin AA full, even coat.

Zinc and vitamin A support skin health across the whole coat.

Vitamin E · TurmericHealthy skin defense.

Vitamin E and turmeric, antioxidants that help maintain healthy skin and shine.

Exact amounts per 4 g chew are printed in the guaranteed analysis on the jar.

Pair the inside with the outside.

Shop all

Save the Shave®

(93)

The outside rescue: Emergency Dematter plus Rake Brush for mats already in the coat.

$34.18$37.98

4-in-1 Shampoo & Conditioner

(100)

Cleans, conditions, detangles, deodorizes. Bath day for the coat the chew is feeding.

$19.99

Detangle the Tangle

(63)

Detangler and Pin Brush together, for coats that tangle between baths.

$34.99$38.98

SEE THE DIFFERENCE

STG vs Other Chews:

Plenty of chews list salmon oil. The difference is what the jar was built for: generic wellness chews chase a little of everything, this one puts every milligram behind the coat, with doses printed on the label so you can check our math.

Comparison of Omega Soft Coat against other chews
Same aisle. Different jar.The checklist we built this jar against.	OURS	THEIRS
Built for groomingSupports fewer mats and easier brushing	Yes	No
A full grooming systemCoat. Body. Mind.	Yes	No
A results timelineWeeks 2 to 4, then months 2 to 3	Yes	No
Fully transparent labelNo hidden blends	Yes	No
Wild Alaskan salmon oil75 mg disclosed on the label	Yes	No
Helps reduce shedding	Yes	Yes

ALL BREEDS & SIZES stgchew 07 dosing by weight

DOSING

Give daily, by weight.

Small, up to 20 lbs 1 chew · jar lasts 90 days

Medium, 21 to 60 lbs 2 chews · jar lasts 45 days

Large, over 60 lbs 3 chews · jar lasts 30 days

For all breeds and sizes. For puppies, go by the dosing tiers and check with your vet. Subscription cadence matches your jar: pick 1, 2, or 3 months above.

SHOP THE ROUTINE

DEMAT · DETANGLE · CLEANCoat.Get a mat out without a shave down.